<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA['Joba Ojelabi]]></title><description><![CDATA['Joba crafts stories and strategy, blending marketing, culture and communication to spark meaning.]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 20 Oct 2026 00:19:33 GMT</lastBuildDate><atom:link href="https://jobaoje.wixsite.com/joba-ojelabi/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[From Moniker to Manifestation: The Man Who Sang M$NEY]]></title><description><![CDATA[It is just past midnight, and the DJ seems determined to earn every naira tonight. Then, from deep inside the ecstasy, the hook lunges at you and you finally see it: “Forgiveness, forgiveness Father, forgive me for the bad, bad things wey I don do, do Consistency, consistency I promise to remain consistent in my positive version.” To layer his introspection over Magicsticks’ masterful amapiano production feels so intentional that one begins to suspect Asake is fully aware of the...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/from-moniker-to-manifestation-the-man-who-sang-m-ney</link><guid isPermaLink="false">6a09a5e5ea733de5ffb8c3eb</guid><pubDate>Sun, 17 May 2026 11:34:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_49c17d576a4f4b0190feaba8a7deb0c3~mv2.jpg/v1/fit/w_225,h_225,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Documenting Women, Women Documenting...]]></title><description><![CDATA[On Memory, Erasure, and the Films of Aderinto and Korty Sometime around 1980, March was adopted as Women’s History Month in the United States. This followed the earlier recognition of March 8 as International Women’s Day. At their core, both moments are about confronting systemic erasure and re-inscribing women into history with intention. In March 2026, two cultural works echoed that responsibility in the Nigerian music landscape: Saheed Aderinto’s The Women of Fuji  and Korty EO’s...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/documenting-women-women-documenting</link><guid isPermaLink="false">69cd32f6535e7bcd26952973</guid><pubDate>Wed, 01 Apr 2026 15:05:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_b9267b31e61d4eb8a9ce016c7378e4b7~mv2.jpeg/v1/fit/w_960,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Much Ado About Fuji? Rybeena’s Mr Bee and Oshamo’s IDRIS]]></title><description><![CDATA[Review of Rybeena's Mr Bee and Oshamo's IDRIS]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/much-ado-about-fuji-rybeena-s-mr-bee-and-oshamo-s-idris</link><guid isPermaLink="false">690d48d74cb1a91e8e5f0ba1</guid><pubDate>Fri, 07 Nov 2025 01:27:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_ac6cb393d6f944eabea6ef4815acccc8~mv2.jpg/v1/fit/w_387,h_387,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Sanity Check: Bella Shmurda’s Journey Through Grief and Groove]]></title><description><![CDATA[by 'Joba Ojelabi About six years ago, a young singer caught the attention of many Nigerians, carrying a message that reminded us of...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/sanity-check-bella-shmurda-s-journey-through-grief-and-groove</link><guid isPermaLink="false">68ebde7b942dccc5dded4d0b</guid><pubDate>Sun, 12 Oct 2025 17:00:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_fca3ccc0fed640c0b93e464ba6096c14~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Who Owns a Story? Notes on Cultural Legitimacy and Creative Freedom]]></title><description><![CDATA[by 'Joba Ojelabi I have avoided the Owanbe vs. Owambe  conversation on Twitter for as long as I could because it became too sentimental....]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/who-owns-a-story-notes-on-cultural-legitimacy-and-creative-freedom</link><guid isPermaLink="false">68eb9ed0d1548e3b8ba858ce</guid><pubDate>Sun, 12 Oct 2025 12:32:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_f6fe7f8f4a9649bba964c30429cd9229~mv2.jpg/v1/fit/w_960,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[It’s Everything but Fuji: On Adekunle Gold’s Fuji Album]]></title><description><![CDATA[by 'Joba Ojelabi While there have been various theories about how the name Fuji  came to describe one of the most popular genres of music...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/it-s-everything-but-fuji-on-adekunle-gold-s-fuji-album</link><guid isPermaLink="false">68e269d5fabe64c932f665fe</guid><pubDate>Sun, 05 Oct 2025 12:57:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_53c397711a7d4618ab1b7aa5bae949fc~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Monkey No Fine… Adetiba’s Daring Venture Is Flawed but Worth the Watch]]></title><description><![CDATA[by 'Joba Ojelabi “Monkey no fine but im mama like am” “The monkey is ugly, but its mother loves it” One of the enduring powers of...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/monkey-no-fine-adetiba-s-daring-venture-is-flawed-but-worth-the-watch</link><guid isPermaLink="false">68a127a4054d02f5f6352fe8</guid><pubDate>Sun, 17 Aug 2025 00:53:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_1cfa8fab2bb54408afbda5e400252e40~mv2.jpg/v1/fit/w_662,h_463,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Ori Rebirth: Muyiwa Ademola’s Reinvention of Legacy]]></title><description><![CDATA[by 'Joba Ojelabi Every artist is often remembered for one defining work. While this might seem reductive, it reflects a recurring truth...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/ori-rebirth-muyiwa-ademola-s-reinvention-of-legacy</link><guid isPermaLink="false">682a85bbcaec9fd0d943d8e2</guid><pubDate>Mon, 19 May 2025 01:15:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_f3873a10ad9a4c2ab1f5461baa0f5bd9~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Adewale Ayuba at 60: Another Mr Johnson is a Counterfeit! ]]></title><description><![CDATA[The Only Mr. Johnson! Music is more than just sound; it is a crucial pillar of culture, the thread that stitches memories to time, the...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/adewale-ayuba-at-60-another-mr-johnson-is-a-counterfeit</link><guid isPermaLink="false">67e95f301e53519ee53ebe43</guid><pubDate>Sun, 30 Mar 2025 15:53:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_d5c6b61b6105409b89071fad6a45ceab~mv2.jpeg/v1/fit/w_730,h_485,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Tables Turn — But Is It Rybeena’s Table Now?]]></title><description><![CDATA[An album review of Rybeena’s debut project, Virtuoso “Ṣo mọ̀ pe ilé ayé yìí ko lọ títí IQ logbà ṣomọ̀ kò gbagídí When I’m no more, ko fì...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/tables-turn-but-is-it-rybeena-s-table-now</link><guid isPermaLink="false">67df5c805a47b47069acb8f9</guid><pubDate>Sun, 23 Mar 2025 01:02:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_665302bbcc054b9db1427082aeaff005~mv2.jpg/v1/fit/w_387,h_387,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[House of Ga'a: What's Next for Nollywood Epics?]]></title><description><![CDATA[The first time I heard of Bashorun Gaa was as a little boy in Lagos. In those days, my mother was quite the fan of films, and part of my...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/house-of-ga-a-what-s-next-for-nollywood-epics</link><guid isPermaLink="false">66c604ca4cd50b323c89503c</guid><pubDate>Wed, 21 Aug 2024 15:28:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_12322f8f54be47d78a460c9e931d5603~mv2.jpg/v1/fit/w_1000,h_799,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[The Masquerade that Doesn’t Dance]]></title><description><![CDATA[I promise I was going to call this article something else. Even in my brief moments of narcissism, I do my best to evade the center...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/the-masquerade-that-doesn-t-dance</link><guid isPermaLink="false">666e169453a8fafb342564d5</guid><pubDate>Sat, 15 Jun 2024 22:49:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b85b22_df8260717f634e3581784496682677e7~mv2.jpg/v1/fit/w_1000,h_593,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[The Art of Copywriting: Crafting Compelling Content]]></title><description><![CDATA[The Art of Copywriting: Crafting Compelling Content  In today's digital age, where attention spans are shorter than ever, the art of...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/the-art-of-copywriting-crafting-compelling-content</link><guid isPermaLink="false">65ce8b74a57adaa7110e1f82</guid><pubDate>Thu, 15 Feb 2024 22:08:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5864fb2f3aeb44549c69d8c95217ddd8.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[5 Tips for Effective Communication in Business]]></title><description><![CDATA[5 Tips for Effective Communication in Business  Effective communication is crucial for the success of any business. It is the key to...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/5-tips-for-effective-communication-in-business</link><guid isPermaLink="false">65ce8b74a57adaa7110e1f81</guid><pubDate>Thu, 15 Feb 2024 22:08:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2b074052bbd24b6385f01ef23168ab53.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Digital Marketing Strategies That Drive Results]]></title><description><![CDATA[Digital Marketing Strategies That Drive Results  In today's digital age, having a strong online presence is crucial for businesses to...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/digital-marketing-strategies-that-drive-results</link><guid isPermaLink="false">65ce8b74a57adaa7110e1f83</guid><pubDate>Thu, 15 Feb 2024 22:08:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/dfbaa2894d5149e58ffc1dc844e8f272.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Unlocking the Pathway to Your Business Goals]]></title><description><![CDATA[Unlocking the Pathway to Your Business Goals  Image Description: A colorful and vibrant image featuring a winding pathway leading towards...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/unlocking-the-pathway-to-your-business-goals</link><guid isPermaLink="false">65ce8b74a57adaa7110e1f87</guid><pubDate>Thu, 15 Feb 2024 22:08:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2821f9624940416db22bbf5540ea229f.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[The Power of Storytelling in Personal Branding]]></title><description><![CDATA[The Power of Storytelling in Personal Branding  In today's digital age, personal branding has become more important than ever. With so...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/the-power-of-storytelling-in-personal-branding</link><guid isPermaLink="false">65ce8b74a57adaa7110e1f80</guid><pubDate>Thu, 15 Feb 2024 22:08:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_2d936d5d72f048c6860b7ad5336058ca~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Global Reach: Serving Clients Worldwide]]></title><description><![CDATA[Global Reach: Serving Clients Worldwide  At Joba Ojelabi, we take pride in our ability to serve clients from all around the world. Our...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/global-reach-serving-clients-worldwide</link><guid isPermaLink="false">65ce8b74a57adaa7110e1f88</guid><pubDate>Thu, 15 Feb 2024 22:08:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_37bfb05b4fb54cb4ae76eacf2932b274~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[The Importance of Brand Storytelling in Marketing]]></title><description><![CDATA[The Importance of Brand Storytelling in Marketing  In today's competitive business landscape, it's not enough to simply have a great...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/the-importance-of-brand-storytelling-in-marketing</link><guid isPermaLink="false">65ce8b74a57adaa7110e1f85</guid><pubDate>Thu, 15 Feb 2024 22:08:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_7d7cd7edaeb045d7aa1e6a10048a6e71~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item><item><title><![CDATA[Building Strong Client Relationships: Key Strategies]]></title><description><![CDATA[Building Strong Client Relationships: Key Strategies  In today's competitive business landscape, building strong client relationships is...]]></description><link>https://jobaoje.wixsite.com/joba-ojelabi/post/building-strong-client-relationships-key-strategies</link><guid isPermaLink="false">65ce8b74a57adaa7110e1f86</guid><pubDate>Thu, 15 Feb 2024 22:08:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/a3ac449c86364dd8999922949876d09e.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Jesujoba Ojelabi</dc:creator></item></channel></rss>